Senior Marketing Specialist (Arabic speaker)

• Leads or delivers marketing efforts for the Middle East designed to accelerate revenue, increase renewals or build awareness through an integrated go-to-market plan aligned to the initiative, product line, business unit and/or target account.
• Develops integrated marketing campaigns which are comprised of lead generation, lead acceleration, awareness, and retention elements strategically planned around the stages of the customer journey. Designs and executes the strategy, and communicates the effort accordingly with all levels from constituents to executives.
• Facilitates meetings and discussions with an extended team of channel specialists, content marketers, subject matter experts and other constituents to define the appropriate marketing channels and strategies associated with the goals of the go-to-market plan. May solicit input and feedback through direct interaction with Customers or Partners for a greater customer focus.
• Measures and reacts to success metrics, performs actionable analysis and makes data driven decisions to improve outcomes and ROI.
• Adapt corporate marketing initiatives to be regionally messaged and relevant in order to ensure the right message is delivered to the target audience at the regional level.

• 5 years of experience in marketing, relationship development, or sales within business-to-business or the technology industry. Experience in a specific industry, market, technology, or business initiative related to area of assignment may be substituted for experience in the technology industry.
• Bachelor’s degree, preferably in Business, Marketing, Computer Science, or related discipline
• Equivalent combination of education, training and experience may be considered in place of the above qualifications.
• Good knowledge of marketing concepts including content, digital, social and email strategies and business-to-business acumen
• Good written, verbal, and visual communication skills, with the ability to effectively communicate with a wide variety of audience (English and Arabic)
• Strong analytical, organizational, and creative problem solving skills
• Ability to work independently or part of a team
• Good organizational and executional skillsStrong understanding of marketing communication concepts and functions and proficiency in key internal and external software applications
• Ability to understand and translate complex technical information to internal and external audiences
• Shows analytical abilities and data-driven decision making
• You’re curious, passionate, authentic and accountable. These are our

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