Director Strategy and Marketing
Thales
- Riyadh
- Permanent
- Full-time
- Define the Region strategy and its contribution to the SBP process while supporting Corp/GBUs/BLs in the definition and the coordinated execution of their in-country strategies.
- Provide BLs with insights on local market dynamics, opportunities & competitive environment, needs and expectations to grow the pipeline. Enrich and guide BLs market participation strategy, product policy prioritization/adjustments and marketing plans.
- Contribute to the Group M&A strategy execution through target identification, participation in the development of acquisition rationale, and integration of the target into Thales.
- Develop the strategic narrative that demonstrates the economic and social value of Thales to the local economy to maximize opportunities for local investment funding.
- Assess the opportunity for greater pull-through of Group products to the country of destination in coordination with the BLs.
- Identify transversal multi-GBU customer or market segment requirements to underpin the need for new segment-based offers.
- Support and animate the region SAMs/KAMs population in the definition and activation of their account-focused engagement plans. Develop / personalize account specific integrated value propositions and value selling content. Leverage relevant segment marketing content & campaign assets.
- Localize, develop and execute integrated marketing campaigns – activated through the Communications team channel strategy – in support of the local reputation of the company and region demand generation efforts. Leverage Digital Marketing capabilities to optimize local customer engagement. Track campaign KPIs.
- Develop and execute the local Sales Enablement efforts.
- Support complex capture teams that are tuned to local customer selection criteria, with the support of value & bid marketing (value props, Price to Win, black hats…) and support achievement of GMOI targets.
- Drive local Marketing Network excellence and the performance plan aligned to the changing needs of the business and end-user markets.
- Region Strategy & Marketing plan
- Region SA/KA engagement plans
- Thales brand alignment
- Marketing Budget
- The Account Team: BL Sales Manager, Project Teams, Capture teams, Service teams, Account Marketing
- Local Head of Account management
- Heads of GBUs, GBU VP Sales, BL Sales director
- Account Executive Sponsor
- Segment Marketing
- Digital
- Communications
- Any other member of the Thales organization and leadership as required (Finance, Legal, Quality, Program, Bid…)
- 15+ years’ experience in a senior leadership management role
- 10+ years’ experience in strategic account management
- Proven experience in customer management and engagement
- Track record of leading diverse and senior blended teams of various backgrounds
- Knowledge of KSA business and political challenges and opportunities is a must
- Proven background in the Aerospace industry
- Commercial and Project knowledge skills to manage project delivery issues and develop strategies on new business
- Experience in either of the following domains; Aeronautics, Transportation, Cyberspace, Airline Inflight Entertainment systems or relevant market verticals
- MBA, BSc/BA in business administration or Engineering background (desired)