Commercial Manager Frozen
SADAFCO
- Jeddah, Makkah
- Permanent
- Full-time
- Commercial strategy
- Design & draft the commercial strategy to develop and grow the OOH business. Craft a 5 year plan with annual KPIs in alignment with VP Frozen BU.
- Out of Home Organization
- Design and implement the OOH team structure in alignment with the VP Frozen BU so as to support the OOH business by focusing on the achievement of the KPIs & the deliverables.
- Sales
- Deliver the agreed top line and bottom line results while tracking, monitoring and reporting the set KPI’s periodically.
- Business Development
- Using prior, acquired, and continuous scouting for new contacts/accounts and also develop and initiate the business at a national account level. Working with Sales function to refine delivery & logistics KPIs.
- Be in touch with the right agencies to gain understanding of market trends and act upon if relevant & also work closely with customers to develop concepts specific to the OOH channel also help is developing tailor-made solutions.
- Product Development
- Work with Manufacturing & Marketing to develop OOH centric products and packaging.
- Finance and Reporting
- Ensure budgeting, financial monitoring and reporting are done as per SADAFCO’s financial policies & reporting standards to ensure proper management reporting.
- Manage the OOH expense budget while ensuring the agreed top line delivery.
- P&L Management
- Prepare & Align Anual Plan to ensure the adequate growth trajectory of the Channel.
- Prepare & align Business cases to ensure financial viability of the projects & proposals including Cap-ex requirements, Operational resources, Revenue Opportunity & ROI.
- Educational level: Minimum Bachelor degree in Business, Marketing or related field
- Minimum 10 years of relevant OOH sales experience with a leading FMCG company
- Experience in distribution and OOH channel management with a strong preference of Ice Cream Category
- People management experience; experience in leading a team
- Languages: Fluent in English. Knowledge of Arabic is an advantage
- Well-developed strategic and operational sense with strong analytical skills
- Well-developed and effective influencing and negotiation skills
- Ability to manage internal/ external relations effectively and also cross functional relationships at all levels
- An enabler and connector who is able to leverage people and functions to address issues and come up with practical solutions
- Excellent knowledge of consumer segmentation, market dynamics and development of brand positioning and category development, in particular for the OOH channel
- International astute individual, pro-active, takes ownership
- Ability to work under pressure and handle deadlines
- Energetic, creative and competitive achiever who can manage multiple priorities
- Commitment to strong work ethics, integrity and honesty
- Can-do and hands-on attitude
- Excellent communication skills: verbal, drafting reports and presentation skills