SMB Strategic Partnership Manager - META
- Riyadh
- Permanent
- Full-time
- Devise and maintain a comprehensive and up to date region/market go-to-market new SMB engagement and acquisition strategy with clear goals and executional plan
- Conduct ongoing external landscape analysis to identify and build a healthy pipeline and overview of high potential SMB partners, pertinent events and forums
- Establish, own and nurture relationships with high-potential external SMB partners (small business industry associations, government bodies, etc.) through the partnership lifecycle from contracting to partner program execution and evaluation
- Develop and drive end-to-end lead engagement and marketing demand generation activities for our partner SMB communities, including planning of programs, events, coordinating deliverables and support from cross-functional partners
- Collaborate and align closely with Sales, Marketing, PR/Comms, Public Policy and other teams as appropriate to maintain a clear understanding of current SMB pipeline priorities and needs, and to maximize the effect of our external SMB engagement activities and programs
- Coordinate with Sales and Vendor team colleagues to support progression of leads into sales pipeline and funnel to appropriate engagement track to mitigate churn and nurture activation potential
- With input and support from Analytics team, identify key engagement metrics, monitor acquisition initiatives across lifecycle and regularly evaluate region/market acquisition strategy to develop recommendations for go-forward planningQualifications:Minimum Qualifications:
- Relevant experience in sales, marketing, business development or b2b strategic partnerships, ideally within the digital marketing space
- Demonstrated expertise in the KSA and UAE market, possessing deep insights into market dynamics, industry trends and regulatory frameworks
- Experience in managing and developing the upper funnel of the sales cycle from outreach to prospecting leads to acquisition and activation
- Excellent verbal and written English and Arabic language skills
- Track record of building impactful, sales-driven partnerships with a broad set of internal and external stakeholders
- Strong influencing skills and demonstrated results working in highly cross-functional capacity
- Excellent analytical, organizational, project management and execution skillsPreferred Qualifications:
- Ability to translate data into clear narratives, operational strategies and recommendations
- Experience owning and delivering quantitative targets
- Proactive self-starter attitude, comfort with ambiguity and demonstrated ability to creatively and effectively fill operational "white space" to drive results
- Experience prioritising and managing tasks effectively within a fast-paced continuously changing environment while maintaining strict attention to detail
- A genuine passion for small business, sales and business developmentTikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.