Channel Activation Lead
WhiteCrow
- Jeddah, Makkah
- SAR 250,000-264,000 per year
- Permanent
- Full-time
Our Client operates in the Cosmetics Industry, with its headquarters rooted strongly in France. It has its branches spread to more than 150 countries, providing employment to more than 85,000 people all over the world. They fall in the “50 Most Innovative Companies in the World”. Their core business is to provide tailor made beauty to their clients. They have the advantage of having Diverse and Globalized product lines.Responsibilities:Brand Image:
- Manage and execute the branding and visibility budget of key accounts in line with their commercial contract and brand priorities.
- Increase company sales by generating specific activities for retailers through leveraging global brand positioning and category penetration.
- Develop and implement the strategy to contribute towards brand growth targets and cross-category business objectives.
- Build the promotion plan by channel type.
- Execute, measure, and evaluate promo effectiveness.
- Ensure planogram compliance across customers and stores.
- Ensure the perfection of our brand image in key accounts.
- Organize and implement JBP with strategic customers to drive category growth.
- Communicate new launches in trade selling story format, highlighting size of prize.
- Implement and execute plans & monitor incremental uplift.
- Work closely with the Brands and National Sales Managers to customize market promotions.
- Animate cycle meetings with the National Sales Managers, prepare cycle folders, and communicate to the sales teams.
- Weekly follow-up & recap on animation performance and rectifying where needed.
- Implement launches effectively in key accounts to generate sell-out.
- manage the availability and budget of essential POSM for all brands.
- Ability to analyze data and evaluate promo effectiveness
- Experience in brand image management
- Good team player - with ability to lead cross-functional collaborations
- Strategic thinking and sharp acumen to identify strategic channel development plan